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November 15, 2005
By: TOM BRANNA
Editor
Socially-responsible Nirvana Candles, Soquel, CA, introduced a new branding strategy aimed at building customer loyalty and name recognition with prominent logos imprinted on the back of each candle and new hang tags describing each stenciled candle symbol and the company’s history. Nirvana also added six stenciled symbols to the Mystics and Good Fortune candle lines, and a new petite candle for under $10. Additionally, the top seven Mystics symbols are available in vegetable wax versions....
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